About ThinkWorks
Get the decisions
you want
ThinkWorks supplies influence strategy. Our behavioural science expertise helps organisations – big and small – use behavioural science to persuade better.
More yes decisions with science.
ThinkWorks helps organisations—big and small—get into people’s
heads. Since 2012, our neuromarketing expertise has shaped
successful branding, sales, communication, and employee
engagement strategies across a wide range of industries.
Our precision influence work slashes marketing waste, strengthens
brands, and ramps up market share, revenue, and team performance.
And it delivers a lasting neural edge.
Big results for clients have earned big awards, including an IMM
Marketing Company of the Year, Deloitte Best Company to Work For,
and PSA Innovator of the Year.
We’re a privately owned consultancy based in Cape Town in the Western Cape South Africa.
Behavioural science expertise for your business.
I’m Jonathan Hall, founder of ThinkWorks. I’m a Wits Business School graduate with advanced training in strategic modelling from Aix-Marseille University. I am also certified in behavioural economics, brand, and narrative science.
My unique service blends business and marketing strategy with creativity and behavioural insight – giving me a unique edge in decoding how people think, decide, and act. For more than 35 years, I’ve helped brands across industries use precise human science to gain more mindshare, shift decisions and behaviour – and get and keep a neural advantage over rivals.
I’m the author of The Power of Brand Story and BrainSell – two e-books on the art and science of influence.
What our clients say
3 simple steps to solve your human influence challenge
- Step 1: Contact us to share your challenge. Tell us about the human influence problem you’re facing. We’ll diagnose it - free of charge.
- Step 2: Get a tailored proposal. We’ll provide a clear, no-obligation plan to help you persuade more effectively.
- Step 3: Approve and move forward. Once you’re ready, we’ll develop a unique influence strategy to drive real results for your organisation.