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ThinkWorks takes the guesswork out of influencing the human mind. And makes sure marketing money isn’t wasted. Trusted since 2012, we’ve helped organisations like yours apply foolproof behavioural science to branding, marketing, sales, and employee engagement.
For a surefire way to drive up market share, boost sales, or inspire employees, contact us to explore best fit options. No obligations.
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Our monthly blog gives you key behavioural science tactics to apply to your brand stories, campaigns, and communication. So you can influence smarter. Subscribe to be the first to know more. Unsubscribe anytime.
To change a belief, boil it
Top line. Want to change someone’s mind? You won’t—unless you shift their underlying beliefs. But strongly held beliefs are hard to move. Read this to learn why beliefs resist change, and how to use behavioural science tactics to gradually dislodge them—and replace them with ones that get you the decisions and...
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When a full stop ends more than a sentence
Top line. The human mind leaps to conclusions from the tiniest cues. Even a single full stop can trigger a full-blown drama, proving the brain’s subconscious narrative schema will join any dots to make fast sense. This article explores how brands can harness this reflexive story system to influence choices, emotions,...
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Why questions work better than answers
In 2017, an Australian ad campaign to persuade consumers to reduce plastic straw consumption crashed and burned. The campaign didn’t fail because Australians aren’t bothered about the 8 million tonnes of non-biodegradable plastic that gets dumped into the world’s oceans every year. It bombed because the human subconscious mind cares about...
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Why overconfidence can put a business under
Abstract. The Challenger disaster revealed a hidden human flaw: overconfidence bias. This article explores how the subconscious mind’s energy-saving shortcuts cause decision-makers to ignore critical data, leap to flawed conclusions, and overestimate their judgement. And how applying disciplined data interrogation can help businesses counter dangerous overconfidence before costly mistakes happen.When social...
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Gorillas in the missed
Top line. A gorilla walked onto a basketball court, thumped its chest, and left—unseen by most. No-one was blind. Just intensely focused. The brain’s 22-watt limit forces it to preconsciously spotlight what it frames as important—and suppress the rest. Read this to learn how to strategically apply subconscious inattentional blindness to...
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ThinkWorks helps organisations - big and small - get into people’s heads. Since 2012, our neuromarketing expertise has shaped successful branding, sales, communication, and employee engagement strategies across a wide range of industries.
Our precision influence work slashes marketing waste, strengthens brands, and ramps up market share, revenue, and team performance. And it delivers a lasting neural edge.
Big results for clients have earned big awards, including IMM Marketing Company of the Year, Deloitte Best Company to Work For, and PSA Innovator of the Year.
We’re a privately owned consultancy based in the heart of Sandton, South Africa’s business capital.