Top line. Volkswagen leveraged the brain’s incongruity resolution bias to send Beetle sales soaring by 1500%. But the same subconscious trigger that fuels curiosity can also backfire spectacularly. Learn how to harness this powerful bias safely — to spark attention, shape emotion, and make your brand story impossible to ignore. When Volkswagen’s 1959 ad suggested […]
For sweeter attention, add lemon. Read More →
Top line. In the 1970s, Kahneman and Tversky discovered that the brain integrates a conscious and subconscious system to make decisions. But the big, Nobel-winning surprise? Not the rational mind—but the subconscious—is the brain’s true decision-making mastermind. Read this to unpack how the two systems work, and how brands can influence them. In the early
Top line. Images don’t decorate your message—they direct it. The brain relies more on visuals than any other sense to frame meaning and trigger decisions. A simple image swap on a diet website lifted conversions by 52%. Read on to learn why visuals steer the subconscious—and how to use them strategically. Why visuals help the
Pictures paint a thousand words Read More →
During 2016, UK citizens were exposed to an advertising campaign encouraging voters to choose an option to leave the European Union. The very simple Brexit campaign, created for a grouping of political conservatives called Leave, offered Brit citizens just two choices. Either take back control. Or accept the control of Brussels.
How to frame the mind Read More →
Top line. Want to change someone’s mind? You won’t—unless you shift their underlying beliefs. But strongly held beliefs are hard to move. Read this to learn why beliefs resist change, and how to use behavioural science tactics to gradually dislodge them—and replace them with ones that get you the decisions and behaviours you want. Drop
To change a belief, boil it Read More →
A young man, feeling nostalgic after a night at the pub, began drafting a WhatsApp message to his ex. Changing his mind, he deleted the message, But in the dim of the light, he missed a single full stop. And inadvertently sent it. There were consequences.
When a full stop ends more than a sentence Read More →