Pictures paint a thousand words

Top line. Images don’t decorate your message—they direct it. The brain relies more on visuals than any other sense to frame meaning and trigger decisions. A simple image swap on a diet website lifted conversions by 52%. Read on to learn why visuals steer the subconscious—and how to use them strategically. Why visuals help the […]

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How to frame the mind

During 2016, UK citizens were exposed to an advertising campaign encouraging voters to choose an option to leave the European Union. The very simple Brexit campaign, created for a grouping of political conservatives called Leave, offered Brit citizens just two choices. Either take back control. Or accept the control of Brussels.

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