Top line. Science says the odds of making good choices now for your future self are slim. Why? The brain sees its future self as a stranger. Behavioural science exposes this flaw—and shows how to use anticipated regret to bridge the gap, trigger emotion, and drive smarter, lasting decisions. At 37, I was asked to […]
The best way to look forward is backward Read More →
Top line: Most execs dismiss storytelling as fluff. But the Significant Object experiment proves otherwise: attaching a story to worthless items raised their value by over 6100%. This article unpacks how emotion, narrative, and meaning fuel buying behaviour—and why story may be your brand’s most underused profit lever. Many business execs write off storytelling as
What is a story really worth? Read More →
Abstract. The Challenger disaster revealed a hidden human flaw: overconfidence bias. This article explores how the subconscious mind’s energy-saving shortcuts cause decision-makers to ignore critical data, leap to flawed conclusions, and overestimate their judgement. And how applying disciplined data interrogation can help businesses counter dangerous overconfidence before costly mistakes happen. When social science teacher Christa
Why overconfidence can put a business under Read More →