We all know one. Someone who asks for a proposal, ideas or help. Urgently. You shift things around to make space. Sacrifice weekend time. Deliver as asked. Not another word. Even after follow-ups. The trend seems on the up. Apparently, Gen Z are the worst. Over the past months, I’ve had heated debates about whether this […]
Top line. Volkswagen leveraged the brain’s incongruity resolution bias to send Beetle sales soaring by 1500%. But the same subconscious trigger that fuels curiosity can also backfire spectacularly. Learn how to harness this powerful bias safely — to spark attention, shape emotion, and make your brand story impossible to ignore. When Volkswagen’s 1959 ad suggested
For sweeter attention, add lemon. Read More →