Top line. Want to change someone’s mind? You won’t—unless you shift their underlying beliefs. But strongly held beliefs are hard to move. Read this to learn why beliefs resist change, and how to use behavioural science tactics to gradually dislodge them—and replace them with ones that get you the decisions and behaviours you want. Drop […]
To change a belief, boil it Read More →
A young man, feeling nostalgic after a night at the pub, began drafting a WhatsApp message to his ex. Changing his mind, he deleted the message, But in the dim of the light, he missed a single full stop. And inadvertently sent it. There were consequences.
When a full stop ends more than a sentence Read More →
In 2017, an Australian ad campaign to persuade consumers to reduce plastic straw consumption crashed and burned. The campaign didn’t fail because Australians aren’t bothered about the 8 million tonnes of non-biodegradable plastic that gets dumped into the world’s oceans every year. It bombed because the human subconscious mind cares about its autonomy more. When
Why questions work better than answers Read More →
Abstract. The Challenger disaster revealed a hidden human flaw: overconfidence bias. This article explores how the subconscious mind’s energy-saving shortcuts cause decision-makers to ignore critical data, leap to flawed conclusions, and overestimate their judgement. And how applying disciplined data interrogation can help businesses counter dangerous overconfidence before costly mistakes happen. When social science teacher Christa
Why overconfidence can put a business under Read More →
To move any mind, beliefs must shift. New or altered beliefs are like frogs. Introduce them to a hot head, and they’re out in a flash. But make small, continuous adjustments, and they get tolerated. Little by little, the mind accepts the change, and new beliefs take hold.
Gorillas in the missed Read More →